While failing is awfully hard, success in fact is pretty cheap. It’s a mere 26 letters away.

A mbition B oldness C uriosity D edication E ffort F ocus G in & Tonic H onesty I rony J oy K eep cool! L ove M usic

N etwork O rganisation P layfulness Q uality R adical thinking S leep T enacity U niqueness V isions W it X -checking Y ears of patience Z eal