Head of Storytelling, NZZ

An unfinished list of ventures in journalism you should be watching (and why)

October 20, 2013 (updated on December 24, 2015)

One thing that makes current times so interesting for journalism is that everybody is still looking for a model that will work for journalism in the 21st century. Given the speed of technological change and the complexity of what is now the media landscape, it’s unlikely we’ll ever find a model that will work for more than a few years for more than a few publishers. The hype around native advertising or metered paywalls is primarily a manifestation of the hope for silver bullets.

There will have to be lots of experiments.

So here’s a list of journalism ventures worth watching closely, each for a different set of reasons.

I’m fully aware that this list falls short of highlighting all the movers and shakers in the field of journalism. That’s why I invite everyone to suggest additions (either in the comments section or via Twitter). My view is inevitably biased towards European and English language ventures, so I’m especially glad if you point me to ventures from Africa, South America and Asia.

For now, I’ve left out all the ventures that are entering the media sphere from a tech background, like Facebook, Twitter, LinkedIn and many more. Neither have I included the likes of The New York Times, The Washington Post or The Guardian, assuming that everyone is watching them already.

Aeon Magazine 🇬🇧

What? London-based online magazine about «nature, culture and ideas».

Why? Simple concept, great content: one essay each weekday. The kind of venture to answer one of the key questions of the industry: How to fund quality content when you’re not subsidizing it?

Where? Aeon Magazine

AJ+ 🇶🇦

What? Al Jazeera’s attempt to produce news for a generation that doesn’t watch news networks on TV anymore.

Why? Their approach to producing video content that is designed specifically for mobile and social.

Where? AJ+.

Bellingcat 🇬🇧

What? A site for investigative citizen journalism, founded by Eliot Higgins aka Brown Moses.

Why? Cutting-edge, web-based reporting by «outsiders» who manage to produce worldwide scoops. A perfect example of how journalism is no longer something only pros in large newsrooms do, but anyone with skills and passion to «commit acts of journalism».

Where? Bellingcat

NEW Bento 🇩🇪

What? A news site aimed at millenials, launched by Spiegel Online.

Why? Bento is based on the assumption that young people do not want trivialised news, but news told in a different, more personal way.

Where? Bento

Betaworks 🇺🇸

What? Startup incubator, investor, builder based in New York City.

Why? With Digg, Instapaper, Tapestry and Bloglovin in their portfolio, they’ve only started connecting the dots (pun intended).

Where? Betaworks

Blendle 🇳🇱

What? An «iTunes for news», started in the Netherlands, expanded to Germany in 2015, will expand to the US in 2016. Funded by NYT and Axel Springer.

Why? The idea of an «iTunes for news» has been around for years. This is the first all-in implementation of it and the news industry will be able to learn a lot from either its success or failure. Most interesting – because bold – feature: If a user didn’t like an article s/he just paid for, getting a refund is only a click away.

Where? Blendle

Correctiv 🇩🇪

What? Non-profit investigative newsroom. A «German Pro Publica».
Why? Strong team, strong mission, strong initial funding. Can they become the «German Pro Publica», not just in terms of how they are organised, but in terms of impact?
Where? Correctiv

De Correspondent 🇳🇱

What? Amsterdam-based site for in depth-reporting.

Why? Engaged subscribers and no advertisers – a model for the future?

Where? De Correspondent

Epic Magazine 🇺🇸

What? Publisher of longform stories that have the potential to become movie scripts.

Why? How to plan lifecycle monetisation of big narratives.

Where? Epic Magazine

Gimlet Media 🇺🇸

What? A network of podcasts, so far «Startup» and «Reply All» have launched.

Why? Can podcasts scale enough to support a business of their own. What makes Gimlet so interesting to watch (ok, well: listen to) is that they document their own progress in their «Startup» podcast.

Where? Gimlet Media

Hi 🇺🇸

What? Platform for storytelling around images and places.

Why? A novel, yet very intuitive approach to storytelling: You start short – when people ask you to «Tell more», you expand.

Where? Hi

Journalism++ 🇫🇷🇩🇪🇸🇪🇳🇱🇵🇹

What? Multinational, independent network of data journalists.

Why? As data journalism is still growing slowly within newsrooms, they are paving the way by producing exemplary work and educating others.

Where? Journalism++

Mediapart 🇫🇷

What? Paris-based news site with ironclad paywall.

Why? How to be profitable with no advertising at all.

Where? Mediapart

Medium 🇺🇸

What? A publishing platform by Twitter co-founders Evan Williams and Biz Stone.

Why? Medium seems to evolve into a 21st century magazine publisher. The beauty of the site and the writing environment attract a lot of great content Medium doesn’t have to pay for.

Where? Medium, Matter, Medium’s strongest publication.

Mother Jones 🇺🇸

What? Independent bimonthly magazine and news site based in San Francisco.

Why? A striking example of the strength of non-profit, reader and donation supported journalism.

Where? Mother Jones

Narratively 🇺🇸

What? New York City based digital magazine, dedicated on «sharing in-depth local stories with a universal appeal»

Why? This is what doubling down on local, human-interest narratives looks like. One topic each week, one piece per day, they use the full spectrum of storytelling means to make untold stories big.

Where? Narratively

News Deeply 🇺🇸

What? The publisher behind single-topic sites Syria Deeply, Ebola Deeply, Water Deeply and Arctic Deeply.

Why? Take one big issue of our time, double down on it and become the go-to-source for anyone interested in it (while making more people interested in it in the first place). Question remains: feature or company?

Where? Syria Deeply, Ebola Deeply, Water Deeply, Arctic Deeply.

Next Draft 🇺🇸

What? One man curation newsletter by Dave Pell.

Why? Curation is 50% finding the right content and 50% finding a distinct style to present it. Dave Pell is a model for both.

Where? Next Draft

NowThis 🇺🇸

What? News site that produces content specifically for social platforms like Instagram, Snapchat or Vine.

Why? How to produce content that not only spreads over social media, but actually lives right there?

Where? NowThis

NZZ.at 🇦🇹

What? Paid, digital-only news venture, inspired by Quartz, launched by Switzerland’s most renowned newspaper.

Why? Will enough people pay? The bet is on reducing noise, by focusing on briefs and context/opinion.

Where? NZZ.at

Poderopedia 🇨🇱

What? Collaborative platform from Chile (translates as Powerpedia) to uncover relationships between people, companies and organizations in power.

Why? Rather than pinning the news cycle, they are visualising the fabric that explains a lot about why in in what context some things are happening.

Where? Poderopedia

Politico Europe 🇪🇺

What? Joint-venture by Politico and Axel Springer to bring Politico to Europe.

Why? Can Politico establish itself as the first strong pan-European news site?

Where? Politico

Quartz 🇺🇸

What? Business news site, founded by The Atlantic in 2012.

Why? Charts. Quartz has made charts a core part of its coverage, not least by making their production highly standardised and efficient charts editor. The keep innovating around charts, having launched a platform for all their charts, called, Atlas, which they will open to everyone in 2016. (it might seem a little unfair to say you should be watching Quartz for their charts – there is indeed a lot more to learn from them – but their approach to charts stands out to me).

Where? Quartz, Atlas

Reported.ly 🇺🇸

What? A «global news community» by First Look Media, headed by Andy Carvin.

Why? What’s possible if a news organisation is freed from the need to pull people to their site and can report and publish wherever there is an audience?

Where? Reported.ly

Serial Podcast 🇺🇸

What? Blockbuster podcast success of 2014, one large investigation, told in episodes. Season 2 started in late 2015.

Why? Put the success formula of tv dramas to work for journalism, introducing podcasts to the mainstream along the way. Where can they take it from there?

Where? Serial Podcast

Storyful 🇮🇪

What? A «news agency of the social media age» from Dublin, Ireland. Acquired by News Corp. in December 2013.

Why? The news agency the 21st century calls for, using technology and crowdsourcing to discover and verify content before anyone else.

Where? Storyful

NEW The 19 Million Project

What? A network of journalists from a dozen countries who collaborate to provide in-depth coverage of the ongoing refugee crisis.

Why? The biggest issues of our time are increasingly covered by teams from multiple countries and organisations. A model for the future?

Where? The 19 Million Project

The Conversation 🇦🇺

What? Not-for-profit journalism project from Melbourne, Australia, «featuring content from the sharpest academic minds»

Why? A journalistic interface between academic discourse and the public, implicitly raising the question: Is science best covered by scientists?

Where? The Conversation

The Skimm 🇺🇸

What? A morning briefing, aimed at millennial women.

Why? $6m investment. In a newsletter.

Where? The Skimm

NEW The Upshot 🇺🇸

What? The NYT’s outlet for data driven reporting.

Why? Second to none when it comes to pushing the envelope of what we mean by modern quality journalism.

Where? The Upshot

Upworthy 🇺🇸

What? Curation site, dedicated to spreading «things that matter».

Why? They’ve proved that you can make serious matters go viral. Should be a lesson to everyone who, when writing headlines, still mistakes boring for serious and who thinks data cannot drive good editorial decisions.

Where? Upworthy

Vice News 🇺🇸

What? Vice Magazine’s global news network, launched in February 2014.

Why? Can Vice grow to be the «CNN for Generation Y» it wants to be? And what exactly does that mean?

Where? Vice News

Vocativ 🇺🇸

What? New York City based investigative news site, backed by security tech magnate Mati Kochavi.

Why? Dedicated to «mining the unindexed, un-Google-able Web», they are heavily relying on technology to «identify clusters of disparate signals» on the web that will lead to stories.

Where? Vocativ

Vox.com 🇺🇸

What? Ezra Klein’s new venture within Vox Media, focused on «explaining the news».

Why? Their approach: Find the questions a lot of people have, answer them in a way that is helpful and doesn’t make anyone feel stupid. They experiment with providing the same content in different forms for different audiences.

Where? www.vox.com.

Vox Media 🇺🇸

What? The publisher behind Vox.com, The Verge, SB Nation, amongst others.

Why? One of the very few media ventures where the CMS drives, not hinders creativity.

Where? Vox Media

NEW Wait But Why 🇺🇸

What? One-man blog (mostly) about science, told in absurdly long articles featuring silly comics.

Why? A unique approach to storytelling and the web’s best proof that longreads can go viral.

Where? Wait But Why

Watson 🇨🇭

What? Zurich-based news site, launched in January 2014.

Why? The first digital only, technology-driven news venture in Switzerland.

Where? Watson

Zetland 🇩🇰

What? Copenhagen based publisher of journalistic singles, texts that are longer than articles but shorter than books.

Why? Is extralongform the kind of journalism that can be sold in the digital age, by breaking into the non-fiction book market? «Zetland live» is a experiement to create a «live magazine» that only exists on stage.

Where? Zetland

Now, add yours.

Use the comments section, tweet me at @davidbauer or use whatever way you prefer to get in touch.


I have first published this list in October 2013 and continuously updated it. Here are the ventures that used to be on this list, but have been removed since (for very different reasons, see italics).

  • Buzzfeed, listicle powerhouse turning itself into a force in journalism. – If you’re not watching them already, I guess I can’t help you.
  • Matter, a publication for longform storytelling. – Acquired by Medium, now exemplary for their publications approach.
  • OnOn.at, an Austrian platform, «re-imagining» the article. – Ceased to be.
  • Byliner, an author-centered platform for discovering longform journalism. – Pivoted.
  • Evening Edition, an evening briefing on the most important stories of the day. – Ceased to be.
  • Krautreporter, a crowdfunded platform for independent journalism. – A disappointment so far. Put back on watchlist.
  • Forbes, a business news magazine that pioneered a contributer model for bloggers and advertisers. – Not much news lately, back to watchlist.
  • Numbeez, a personalised news app from Tel Aviv for «the numbers you care about». – Didn’t live up to its potential.
  • Usvsth3m, started out as a Tumblr and a perfect example of how to pull off innovation from within a large news organisation. Popularised newsgames like no other outlet. – Axed by Trinity Mirror
  • Ampp3d, a site for «socially shareable data journalism» that mainly showed how to do data journalism is to be done in a mobile context. – Axed by Trinity Mirror
  • Contributoria, a Guardian-backed platform for writers to get funding and find collaborators for stories. – Closed in September 2015
  • Atavist, a publisher that, through its own app, explored the possibilities of rich multimedia stories – pivoted in March 2015
  • Circa, a news app that pioneered what they called «the atomisation of news», breaking down narratives to individual facts, making them easy to follow on mobile. – shut down in 2015, will relaunch with a new focus in 2016
  • Fivethirtyeight, a general interest data journalism site, headed by Nate Silver, owned by ESPN. – while data journalism has gone mainstream, others have taken the lead
  • First Look Media, a digital news organisation, funded by billionaire Pierre Omidyar, publisher of The Intercept. – hasn’t lived up to its potential (yet)


This list has received way more attention than I had anticipated and I’ve received tons of suggestions for ventures to be added. Here are those I’m currently considering, but haven’t made up my mind about.

3nz, 4newswall, Africa Check, Al Jazeera America, Animalpolitico, Apache.be, BIRN, Delayed Gratification, Der Sender, Dossier.at, Forbes, Grasswire, Internews, Krautreporter, Latterly Magazine, Mindmarket, Niu.ws, OhmyNews, Ozy, Päng!, Politifact, Prozess.reportQuien Manda, Reportagen, Safecast, Texas Tribune, The Coral Project, The Detail, The Marshall Project, Transterramedia, ushahidi, Vio, Webedia.

If you liked this article, you might also be interested in this:

  • Karsten Wenzlaff

    Hi David,

    here are two things that I find relevant:


    Tame positioned itself as Twitter-Search-Engine and has raised its money through Crowdfunding. But clearly the focus is global, because it brings structure to the global information universe called Twitter.

    However its big impact on the media landscape will be creating a data layer of relevance of sites. Tame has understood that no more the links between sites, but the usage of a certain link in social media gives the closes approximation to relevant on a real-time basis.


    Ununi.tv wants to create a crowd university. While it might revolutionize how people think about online education, its longterm impact is beyond that.

    The future of interactive video content only is in the long-tail of all kinds of niches. Media outlets are just slowly realizing how relevant long-tail content is, and Ununi.tv will show them that a community of contributors might create more relevance to long-tail content than a large media house.

  • http://www.davidbauer.ch/ David Bauer

    Thanks for the input. Both are interesting services, however, I don’t consider them ventures in journalism. Tame should go into a «tools for journalism» list.

  • Mads Kolby

    Here’s one from Denmark:

    Zetland (zetland.dk) publishes what they call “singles”: Longform stories that are longer than articles but shorter than book. Ones that can be read in an afternoon. The ambition is that the stories should make you learn something you didn’t know and give you something you’ll remember. Examples are story about the biggest armed robbery in Denmark, Rise and fall of Scandinavian Airlines, “generation debt”, Danes in the American civil war etc.

    They sell the singles via Riidr and iBooks. Price is 4-5 euros. Or you can buy a membership and get all singles for free for about 38 eur.

    They also arrange “Zetland Live” which is a live, on-stage performance of what’s hot in journalism, photography, litterature, radio and film. They are usually sold out pretty quick, I think.

  • http://www.davidbauer.ch/ David Bauer

    Thanks, Mads. That sounds interesting, will need to have a closer look.

  • Mads Kolby

    Will need to learn Danish in that case ;-)

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  • http://www.elie.li/ Elie_CH


    Cool list.

    I recently had a close look at https://www.nsfwcorp.com/
    Good insight about this venture is available here: http://pandodaily.com/author/paulbcarr/
    Quite interesting

    How about adding services such as http://www.tinypass.com/about/?

    You mention Mediapart. Arrêt sur image is another french one with a paywall, and it’s doing well: http://www.arretsurimages.net/

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  • Marcus Anhäuser

    Hi David,

    Do you know The Atavist, a small New York based Company, which publish multimedia longform, non-fiction storys and licence there framework to authors and publishers?


  • http://www.davidbauer.ch/ David Bauer

    I do. Will go into the first update of the list.

  • http://skift.com/ Jessica Plautz

    I’d like to suggest Skift (disclosure: That’s where I work), which is news, info and intelligence for the travel industry. We’re bringing focused attention to a vertical that is awash in data but lacking in innovation (in terms of coverage). In addition to the journalism, we’re launching several data products.

  • stefania

    David, thanks for this excellent and very useful overview. Drawing your attention to a new tiny projects with great ambitions in the #ddj and #dataviz field: http://datajlab.nl, launched less than two weeks ago, with a few projects in the pipelines and many to come. views?

  • Jan Vangrinsven

    I’d like to add the Belgian Newssite http://www.apache.be (Dutch and French), a cooperative organisation focused on investigative journalism and the revaluation of the media as a fourth estate

  • http://www.davidbauer.ch/ David Bauer

    Added it with my first update of the list. Please check if I’m describing it correctly, had to rely on looking and Google Translate, since my Danish is limited to saying “tak”. So, tak for helping me out.

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  • Tracey Arial

    Do you know beststory.ca?

  • Source Sleuth

    Hi David – Great list. Our service (SourceSleuth.com) might also be a good fit for a tools for journalism list. Thanks for this!

  • Paul Stanley

    How about The Magazine? http://the-magazine.org/

  • http://www.davidbauer.ch/ David Bauer

    Good point. Will go into the waiting list.

  • Miro Lucassen

    What: Weekly Dutch magazine on the web, paid by subscribers, with eleven articles in each issue on politics, economics and media.
    Why: Strong personal and international views, well written by leading journalists and opinion makers.
    Where: http://www.tone-app.nl

  • Liam Corcoran

    Hi David,

    You might be interested in NewsWhip Spike, a content discovery platform that shows the world’s most shared stories in real time. It tracks around 250,000 stories in different categories and countries every day, making it a valuable resource for journalists and marketers looking to find the next big story in their niche, while it’s still small.

    The pro version is available at spike.newswhip.com, offers a free trial for new users.


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  • http://3dblogger.typepad.com/wired_state Catherine Fitzpatrick

    Here’s why I would add The Interpreter, where I work:


    This is a leading liveblog and translation news site in the English language about Russia and Ukraine, with lots on the war.

    o the same kind of cutting-edge analysis of social media sources, geolocation with Google maps and so on as @bellingcat has, but combined with deep country and local language expertise which you really need to sift through social media sources in a region chock full of propaganda and disinformation; see for example our work on Grads fired from Russia and MH17:


    We overlap with the conclusions of @bellingcat on MH17, but go more in a direction of confirmation from state and independent media sources inside the region, not just trying to match photos on the Internet, which can be misleading.


    o funding comes mainly from Pavel Khodorkovsky’s Institute for Modern Russia — he is the son of Russian businessman Mikhail Khodorkovsky but also significant reader donations. None of the funders interfere whatsoever with editorial policy and news selection.

    If you don’t find that politically palatable, you’d have to ask why it’s ok to include Intercept, funded only by Omidyar, an American oligarch, and you’d have to be honest that Mother Jones isn’t “donations” but foundation grants — see the Soros sourcing, for example (http://cnsnews.com/blog/mike-ciandella/11-million-soros-money-tied-magazine-released-mcconnell-tape) That’s fine; the point is we need media pluralism, not just funding of the “progressives” — and that’s how your list tends to skew.

    o Storyful has now been bought out by Murdoch http://www.bbc.com/news/technology-25462737 There’s nothing wrong with that, but you should just be honest in portraying this venture as not mere Irish story-tellers.

    I don’t expect you to include region-specific publications in your list, i.e. there are probably specific German or French cutting edge sites about their own countries that you won’t be able to read.

    My point is to get you to rethink what you are saying about “cutting edge”. Some of it is really the same old pre-Internet story of lefty foundation money and some tycoons in the right place at the right time, i.e. Buzzfeed.

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  • dqandrade

    Two suggestions for the list:
    – Observador.pt, a new digital only news venture in Portugal, founded last may, full of explainers, longforms and video (I should know, I work there).
    – Elespanol.com, a yet to be born Spanish digital newspaper from the long time editor of El Mundo, Pedro J. Ramirez, currently betting on crowfunding (and being successfull at it).

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