One thing that makes current times so interesting for journalism is that everybody is still looking for a model that will work for journalism in the 21st century. Given the speed of technological change and the complexity of what is now the media landscape, it’s unlikely we’ll ever find a model that will work for more than a few years for more than a few publishers. The hype around native advertising or metered paywalls is primarily a manifestation of the hope for silver bullets.
There will have to be lots of experiments.
So here’s a list of journalism ventures worth watching closely, each for a different set of reasons.
I’m fully aware that this list falls short of highlighting all the movers and shakers in the field of journalism. That’s why I put this article on Github for everyone to edit and suggest additions (if you prefer the comments section or Twitter, that’s of course fine, too). My view is inevitably biased towards European and English language ventures, so I’m especially glad if you point me to ventures from Africa, South America and Asia.
For now, I’ve left out all the ventures that are entering the media sphere from a tech background, like Twitter, LinkedIn, Flipboard, Zite and many more. Neither have I included the likes of The New York Times or The Guardian, assuming that everyone is watching them already.
Updated on October 23 based on feedback to the first version, updated on October 28 based on more feedback, updated on November 30 to include AJ+ and reflect changes in Matter and Ampp3d.
What? London-based online magazine about «nature, culture and ideas».
Why? Simple concept, great content: one essay each weekday. The kind of venture to answer one of the key questions of the industry: How to fund quality content when you’re not subsidizing it?
Where? Aeon Magazine
What? Al Jazeera’s attempt to produce news for a generation that doesn’t watch news networks on TV anymore.
Why? How will disruption from within the TV industry fare against new players like Nowthisnews?
Where? Yet to be launched. See Giga OM for a look behind the scenes.
What? An upcoming site by Trinity Mirror making «socially shareable data journalism».
Why? Can the people who made Usvsth3m an instant success repeat that with data journalism? What will be their approach be to make data journalism explicitly «socially shareable»?
Where? Yet to be launched. See Martin Belam’s announcement for more.
What? Publisher of multimedia stories via its own iOS app.
Why? For exploring the possibilities of multimedia storytelling (including sound!) and for being an antithesis to snowfallesque projects on the open web.
What? Startup incubator, investor, builder based in New York City.
Why? With Digg, Instapaper, Tapestry and Bloglovin in their portfolio, they’ve only started connecting the dots (pun intended).
What? Listicle powerhouse with increasingly serious ambitions in all branches of journalism.
Why? They are showing how to grow and internationalise like a tech company rather than a media company. What will it mean for Buzzfeed and journalism as a whole if more and more sites buzzfeedify themselves?
What? Author-centered platform for discovering longform journalism. Publisher of short books called Byliner Originals.
Why? They are slowly building a social network around reading (longform) journalism. Another business model going to outsiders?
What? News app that curates individual story elements into mobile-friendly narratives.
Why? They are completely rethinking news narratives for the mobile age with what they call «atomisation of articles». Will be also interesting to watch how their use of notifications – based on what news a user is following – will evolve.
What? Amsterdam-based site for in depth-reporting.
Why? If you can raise over $1 million from future readers in eight days, can you take it from there?
Where? De Correspondent
What? Publisher of longform stories that have the potential to become movie scripts.
Why? How to plan lifecycle monetisation of big narratives.
Where? Epic Magazine
What? An evening briefing on the most important stories of the day.
Why? A question for everyone: What can we make of the evening?
Where? Evening Edition
What? Nate Silver’s statistics blog of election fame, formerly part of the New York Times, due to be relaunched as a standalone project, albeit owned by ESPN.
Why? Can Nate Silver scale his approach to turn his elections blog into a general interest site and continue to inspire statistics-based journalism?
What? Business news magazine.
Why? After turning Forbes into a platform by establishing a sound contributor model, Lewis Dvorkin’s next steps will be interesting to watch.
What? The publisher behind blogs like Gawker, Lifehacker or Gizmodo.
Why? For constantly experimenting and innovating in reader involvement beyond comments, most notably with Kinja. Plus: Gawker licenses all its content under creative commons.
Where? Gawker Media
What? Platform for storytelling around images and places.
Why? A novel, yet very intuitive approach to storytelling: You start short – when people ask you to «Tell more», you expand.
What? Multinational, independent network of data journalists.
Why? As data journalism is still growing slowly within newsrooms, they are paving the way by producing exemplary work and educating others.
What? Subscription based longform stories «about science, technology and the ideas shaping our future.»
Why? For trying to create a rich package around longform journalism and sell it by the piece. (Update: They dropped their paywall)
What? Paris-based news site with ironclad paywall.
Why? How to be profitable with no advertising at all.
What? A publishing platform by Twitter co-founders Evan Williams and Biz Stone.
Why? How can the interface, especially the writing environment, be used to improve the quality of the output?
What? Cosmopolit top-end magazine that very closely resembles its creator, Tyler Brulé.
Why? Like few other publications, they are bold about print without neglecting digital. Plus: They’ve nailed native advertising before it was cool.
What? Independent bimonthly magazine and news site based in San Francisco.
Why? A striking example of the strength of non-profit, reader and donation supported journalism.
Where? Mother Jones
What? New York City based digital magazine, dedicated on «sharing in-depth local stories with a universal appeal»
Why? This is what doubling down on local, human-interest narratives looks like. One topic each week, one piece per day, they use the full spectrum of storytelling means to make untold stories big.
What? Intermediary that licenses content from publishers and delivers it to brand sites or other publishers.
Why? A question for everyone: You create great content, is your site the only place it should be?
What? One man curation newsletter by Dave Pell.
Why? Curation is 50% finding the right content and 50% finding a distinct style to present it. Dave Pell is a model for both.
Where? Next Draft
What? News site that produces content specifically for social platforms like Instagram or Vine.
Why? How to produce content that not only spreads over social media, but actually works right there?
What? Personalised news app from Tel Aviv for «the numbers you care about»
Why? An interesting attempt at telling stories with numbers only, combining data driven journalism for stories about others and quantified self for stories about yourself.
What? An online news experiment covering «Europe with a focus on Austria»
Why? The site is essentially a proof of concept for Luminous Flux, a software to present news as a process, thus re-imagining «the article».
What? Collaborative platform from Chile (translates as Powerpedia) to uncover relationships between people, companies and organizations in power.
Why? Rather than pinning the news cycle, they are visualising the fabric that explains a lot about why in in what context some things are happening.
What? Whatever it is that Gleen Greenwald will be launching with Pierre Omidyar.
Why? What will a digital-only venture focused on investigative journalism look like? How will it impact the traditional houses known for investigative reporting, such as the NYT, the Washington Post or The Guardian?
Where? Yet to be launched. See Jay Rosen’s post for the best available info on it.
What? Business news site, founded by The Atlantic in 2012.
Why? Very resource-effective with their browser-only approach and highly standardised article formats and charts. The biggest takeaway is from their editorial approach, though: They make people read business news who didn’t know they were interested in business.
What? A «news agency of the social media age» from Dublin, Ireland.
Why? The news agency the 21st century calls for, using technology and crowdsourcing to discover and verify content before anyone else.
What? In-depth reporting on Syria’s ongoing war.
Why? Take one big issue of our time, double down on it and become the go-to-source for anyone interested in it (while making more people interested in it in the first place).
Where? Syria Deeply
What? Not-for-profit journalism project from Melbourne, Australia, «featuring content from the sharpest academic minds»
Why? A journalistic interface between academic discourse and the public, implicitly raising the question: Is science best covered by scientists?
Where? The Conversation
What? Curation site, dedicated to spreading «things that matter».
Why? They’ve proved that you can make serious content go viral. Should be a lesson to everyone who, when writing headlines, is still mistaking boring for serious.
What? Well, a Tumblr. A wildly successful one. Owned by Trinity Mirror.
Why? How to pull off innovation within a big media enterprise. Also: casual games with a newsy twist.
What? New York City based investigative news site, backed by security tech magnate Mati Kochavi.
Why? Dedicated to «mining the unindexed, un-Google-able Web», they are heavily relying on technology to «identify clusters of disparate signals» on the web that will lead to stories.
What? The publisher behind The Verge, SB Nation and Polygon.
Why? One of the very few media ventures where the CMS drives, not hinders creativity. On a strategic level: With its latest big capital infusion, what’s next for Vox?
Where? Vox Media
What? We’ll know exactly in 2014. Zurich-based new venture by Hansi Voigt, former editor-in-chief of 20 Minuten Online.
Why? The first digital only, technology-driven news venture in Switzerland.
What? Copenhagen based publisher of journalistic singles, texts that are longer than articles but shorter than books. Very similar to what Byliner is doing in the US.
Why? Is extralongform the kind of journalism that can be sold in the digital age, by breaking into the non-fiction book market? «Zetland live» is a experiement to create a «live magazine» that only exists on stage.
Now, add yours.
This list has received way more attention than I had anticipated and I’ve received tons of suggestions for ventures to be added. While I’m still sifting through them and making up my mind about them, here’s a list of the ones I’m currently considering.
While I’ve been working on this article, Martin Giesler has had a similar idea and published 7 sites, people and startups that are pushing the boundaries of journalism. If you speak German, have a look.
If you liked this article, you might also be interested in this:
- The end of journalism in the digital age. My optimistic Tumblr.
- Annotations for articles are great – except when they’re not
- 22 things you should be thinking about if you care about journalism
- Weekly Filet. My curation newsletter.
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