About me

I’m a journalist by training, a product person by conviction, and a generalist at heart. I’ve been in journalism and the media business in various roles for the past 20 years. My guiding principle has always been that journalism, in its essence, is about helping people make good decisions in their lives.

I’ve come to realise that the best way to stay true to that principle — and to have the largest possible impact for good — is not to be an expert in one particular field, but to embrace my profile as a generalist, in and beyond journalism. I know something about many things, and I’m good at connecting dots from various fields.

My main areas of expertise are strategy, journalism and leadership. With every new challenge I take on, I try to leverage my skills in at least one of those areas, and combine them with a new area where I yet have a lot to learn.

Currently, I lead the Climate Lab at Swiss indie publisher Republik. Our goal is to explore and develop initiatives and products needed for journalism to step up in the climate crisis — working closely with the community and anyone interested. In November 2023, we launched the first product, Challenge Accepted.

Strongly held views

Since this isn’t LinkedIn, I prefer to show you an evolving list of strongly held views. I see this as a more accurate reflection of my career than a sequence of jobs and trainings. To me, moving forward means refining my views on the topics I care about — and finding challenges where I can put them into action.

General

Always scrutinise your motives.
Go easy on yourself and others day-to-day. Push for excellence on a quarterly basis.
Someone can help. Find them.
Celebrate wins, but always examine what role luck played.
Think in probabilities.
You can always get better at giving and receiving feedback, and you should.

On strategy

Crafting strategy is foremost about understanding the context you’re operating in.
A strategy isn’t complete until you’ve decided on what not to do.
The strategy isn’t what you write down, but what others understand when you communicate it.
If nobody fights your strategy, something is off.
Execution is not the last mile, it’s the whole marathon. A good strategy only gets you to the starting line.

On journalism

Journalism, in its essence, is about helping people make good decisions in their lives.
Fostering a culture of collaboration across disciplines is the make-or-break skill for media organisations in the digital age.
Users value complexity. As long as you don’t hit them with it, but guide them towards it.
Open and transparent should always be the default.
Investing in your future means building a community of people who want to see you succeed, and are willing to help.

On leadership

Diverse teams are better teams. Constantly work on your blind spots.
Communicate more than you think is necessary. And then some.
There is nothing more rewarding than seeing someone succeed after you helped them build confidence.
Train and challenge the people in your team to make their own decisions, and to flag issues they need help with.
You can’t manage a team. Your job is to create a context in which everyone can thrive.
Regularly ask your team members how they are and foster an environment in which they can give an honest answer.

These views have evolved and will continue to evolve. Even though I hold them strongly, I don’t cling to them when new evidence and new experiences point another way. An incomplete list of people and other factors that have informed these views, in no particular order:

Strongly held views

General

On strategy

On journalism

On leadership

Past work