Head of Visuals, NZZ

Why newsrooms need storytelling tools and what we’ve learnt building them

January 22, 2017

I wrote about the most important and most ambitious project my team at NZZ has undertaken so far.

We at NZZ Storytelling made it our core mission to improve the average story. There’s no point in standing out every now and then when your users get a subpar experience every day.

The only way to tackle the problem at scale is by making sure a lot of people in the newsroom are capable of producing those simple visual elements. That’s why we built Q, a storytelling toolbox for editors. It’s now one year since we launched it and we thought it’s about time we share some of our learnings.

See the full text on Medium.

These are great times for journalism. This is how I work:


I grew up as a journalist of words. It remains one of my favourite means to tell stories. Chosen wisely, put in the correct order and structured well, words are as powerful as ever.


When we build applications, when we report and present stories in novel ways, code is what drives them. Speak the language of computers, make them work for you.

How I Learnt to Code


Call it data journalism, if you will. Numbers and data in general are a wonderful raw material to work with. I dig for stories and tell them in visually compelling ways.


My work has appeared in Neue Zürcher Zeitung, The Guardian, Quartz, Spiegel Online, Das Magazin, Tages-Anzeiger, SonntagsZeitung, TagesWoche, among others.

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I think, write – and speak, if you ask me to – about technology and how it changes media and everything else.

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