Head of Visuals, NZZ

Content economics: Understanding the digital landscape for journalism

February 15, 2014

Felix Salmon, finance blogger at Reuters, has an ongoing, irregular series on what he calls «Content economics». Put together, it is one of the best, most comprehensive accounts of the digital landscape journalism is part of and operating in.

Salmon’s series is bound to end up in a book, but for now, a single place to access all parts was missing. So I created it. The series has five parts by now, I will update this article as Salmon publishes more parts.

» Follow Felix Salmon on Twitter

Content economics, part 1: advertising

Content economics, part 2: payments

Content economics, part 3: costs

Content economics, part 4: scale

Content economics, part 5: news

Hello, nice to meet you. Let me introduce myself. I'm a curious generalist, these are my main areas of expertise:


Consulted and worked at organisations to develop, refine and execute strategies for digital transformation.


Formal training and 15 years of experience in journalism. Specialised in visual, data-driven stories.


10 years of experience in leading projects and teams. I believe in inclusive, purpose-driven leadership.


My work has appeared in Neue Zürcher Zeitung, The Guardian, Quartz, Spiegel Online, Das Magazin, Tages-Anzeiger, SonntagsZeitung, TagesWoche, among others.

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